Nashville Toyota North - Logo Redesign 2023
Objective:
Revamp the visual identity of the Nashville Toyota North logo by infusing a contemporary aesthetic, seamlessly integrating the iconic Toyota logo, and infusing it with a distinctive Nashville essence. The incorporation of elements from the Tennessee flag, excluding circles and stars, serves as a strategic nod to Nashville's status as the state capital, steering clear of the conventional musical and visual motifs associated with Music City. The logo's design was deliberately crafted in both square and rectangular formats to optimize visibility across diverse screen sizes and applications.
