FRIDAY NIGHT RIVALS

Product overview


This sports product is a collaborative effort involving the TV station, competing schools, a production company's live TV crew, freelance sports announcers, and participating advertisers. Each week, these entities join forces to deliver an engaging production. Advertisers have the opportunity to be part of this localized community event through a comprehensive package, which includes a traditional commercial spot schedule, in-game advertising sponsorships, and the chance to actively engage with the community during each live game.

Live high school football games from across Middle Tennessee through televised broadcasts and online streaming for 15 consecutive weeks on WUXP in Nashville. The sports coverage boasts a dynamic graphics package, featuring a multitude of visual elements that can be seamlessly adapted for promotion, online platforms, print materials, and on-air presentations during the games. The centerpiece of this visual experience is the glow of stadium lights in various configurations enhancing the overall aesthetic.










My Role

  • Graphic Design - Print ads, TV promos, logos, social media posts.
  • In show graphics package and animations
  • Merchandising/clothing design and purchasing
  • Venue logistics & site surveys
  • Design b2b website and update content weekly
  • Project coordinator between crew, schools, tv station & clients
  • Event photographer
  • Event videography and editing for Social Media
  • Updating FOX17.com with video highlights and photo albums
  • Upload radio spots for distribution

Promotion

Promotion spots run as :10 & :20s are run on MYTV 30 as well as FOX 17. Radio partnerships run mentions thoughout the week and broadcast live from the venue on game day. Social media posts are scheduled throughout the season along with live tweets and live edited video posted during the game. Mentions in News broadcasts leading up to the game as well as live News coverage are a valuable promotion avenue.



B2B Website

Showing Local Community Interactions

Showing in-game sponsorships & community interaction is difficult unless the advertiser is present at the game. In order to solve this, we do event photography and edit clips of sponsorships from a two and a half hour game down to short clips that are placed on our B2B website This "proof of performance" website shows advertisers interacting with the public at the games and segment sponsorships during the game. The website allows clients and agencies to quickly see their sponsorship through video and photos and share that content in their marketing efforts through social media. This website helps the station engage with clients on a weekly basis and show them the type of community involvement they are receiving.